Equal Partners
by Roland Ezri

Equal Partners by Roland Ezri

Equal Partners

By Roland Ezri

"Women are the backbone of all societies. They do a substantial part of the work, and play a major role in raising the future generation yet they are largely powerless. The decisions that count are made by men and foisted upon women."

Writings by Roland Ezri

What Women Want – XXIV. Shopping (5 of 5)

Can you see the connection between these primitive women and
the modern and well-educated female shoppers?  No!  Then follow

A women in a supermarket, farmer’s market, or department
store is out there gathering.  It’s a voyage of discovery.  If
she finds a matching accessory for that new dress, she is
overjoyed.  The dress and the accessory will quickly be
forgotten.  They are a mean to an end.  She is imbued by the
incredible legacy of her long gone ancestors.  It’s etched in her
genome.  And she’s is responding to that strong impulse by
shopping.  Her weapons are greenbacks and plastic.  She is no
longer nourishing or healing humanity.  She doesn’t need to.  In
the span of less than 50 years, she has escaped male subjugation.
She is the heiress of a formidable grandmother.  And when she
will find her rightful place in the world, we will all – men,
women, and children – benefit.  For, you see, she always intended
to share her inheritance with all of us.


1) Advertising in America
by Charles Goodrum and Helen Dalrymple
Harry N. Abrams, Inc. Publishers
New York

2) Women spend eight years of their life shopping
November 27, 2006

3) Women think of shopping as much as men think about sex
by David Wilkes
June 10, 2008

4) What women want, evolutionary speaking
From the Economist print edition
August 23, 2007

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